From February 19 to 23, 2024, Vanilla Fair participated in Gulfood, the largest professional food and beverage exhibition, held at the Dubai World Trade Center. This unmissable event brought together more than 5,000 exhibitors worldwide to showcase their products and expertise to an audience of over 100,000 professionals.
A remarkable presence thanks to the support of Bretagne Commerce International
For this 2024 edition, Vanilla Fair had the opportunity to participate in Gulfood with the support of Bretagne Commerce International (BCI), an active member, and the company Jean Floch, who was also present at the show and a BCI member. This Breton grouping enabled the pooling of resources and increased visibility.
Highlighting premium vanilla expertise
Drawing on its expertise in premium Madagascan vanilla, the on-site team was eager to introduce visitors to its flagship products. The interest generated testifies to the appeal of high-end vanilla in a market as demanding as that of the United Arab Emirates.
Fruitful meetings and exchanges
Insightful exchanges took place with buyers and distributors seeking exceptional gourmet products to satisfy a local and international clientele fond of noble ingredients.
Five days immersed in the Gulf's agri-food ecosystem
During these five days, Vanilla Fair explored the dynamic agri-food market of the Gulf countries. It was an opportunity to establish privileged contacts with buyers and distributors searching for premium products such as Madagascan vanilla.
Partage et collaboration
L’équipe de Vanilla Fair remercie chaleureusement les équipes de DGF, représentés par Benoît Berteau et Waffa Benkelaya, pour leur accueil. Ces rencontres ont été l’occasion d’échanges passionnants et instructifs autour de la vanille et de ses usages.
Five days immersed in the Gulf's agri-food ecosystem
During these five days, Vanilla Fair explored the dynamic agri-food market of the Gulf countries. It was an opportunity to establish privileged contacts with buyers and distributors searching for premium products such as Madagascan vanilla.
Sharing and collaboration
The Vanilla Fair team warmly thanks the DGF teams, represented by Benoît Berteau and Waffa Benkelaya, for their welcome. These encounters provided opportunities for fascinating and instructive exchanges about vanilla and its uses.
A commercial springboard to accelerate export development
Beyond the visibility offered, Gulfood enabled Vanilla Fair to deepen its understanding of the trends and expectations specific to the regional market. The numerous B2B meetings organized open up promising prospects for collaboration.
Invaluable support from BCI
This participation in the exhibition is entirely in line with Vanilla Fair’s strategy to accelerate its international growth. It benefited from the invaluable support of BCI, a key player in Brittany with its 1,000 member companies.
Impact of Bretagne Commerce International
With its team in Brittany and its global network of more than 200 approved service providers in around 100 countries, BCI helps over 2,000 Breton companies develop their export activities each year through prospecting missions, trade shows, and qualified introductions.
Promising prospects to materialize
Building on this successful first experience with BCI, Vanilla Fair intends to continue on this path to establish itself as a leading supplier of premium vanilla in the strategic Middle Eastern market. Promising prospects to materialize in the coming months!
