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Two vanilla growers smiling among the vines
Bundles of cured black vanilla beans tied with raffia

Our Approach

We are dedicated to collaborating with our grower community, which shares our vision of sustainable and fair-trade practices. We believe in fostering long-term partnerships with our 1,600 vanilla farmers, ensuring they receive fair compensation for their hard work and commitment.

Sustainability Practices

Not just words!

The human element at the core of our entrepreneurial journey

Every stage of our process is meticulously crafted to ensure that women and men can earn a sustainable living from their work and significantly enhance their living conditions.

Our commitments with the FMMD association

  • FMMD association

    Sustainable development at the heart of rural communities is essential for environmental preservation. This involves promoting agricultural practices, educating and training communities, and raising awareness about environmental protection.

  • Fighting poverty

    We are committed to improving the incomes of farming communities and providing financial education for women, to achieve greater economic autonomy and a better quality of life.

  • Local economic development

    We foster economic growth and sustainable development to benefit local communities and the environment.

  • A responsible approach

    We promote the sustainability of agricultural activities and aim for the self-sufficiency of producers.

  • A harmonious vision

    We aim to promote harmonious and innovative development for a responsible value chain.

  • Quality and commitment of producers

    Vanilla producers from the FMMD group fully meet the quality requirements, both regulatory and commercial. Farmers must consider these quality issues to maintain added value at the beginning of the supply chain, thus ensuring better commercial valuation.

Vanilla Fair field team walking along a forest track to the vanilla growers
Vanilla growers attending a training session under an open shed near Maroantsetra

Our Initiatives to Achieve These Goals

  1. Support for production:
    Improve productivity through simple and effective methods such as pruning, mulching, and crop association.
  2. Structuring producers:
    Organizing producers at Fokontany, communes, and district level.
  3. Education and awareness:
    Informing and educating producers about the demands of international markets, promoting technical and methodological transfer.

Social Impact in Collaboration with FMMD

  • Health initiative:
    Establishment of an essential health center in the rural commune of Ambodimanga.
  • Infrastructure development:
    Improving accessibility through the construction of bridges.
  • Environmental efforts:
    Active participation in conserving and renewing forest resources (5,300 trees planted).
  • Hygiene and human support:
    Support setting up infrastructure dedicated to hygiene and human health, particularly food hygiene.
A teacher helping a pupil in a village classroom near Maroantsetra

Three pillars, one commitment

  1. Economic

    • Structuring producers
    • Fighting poverty
    • Local economic development
    • 1,600 partner vanilla farmers
  2. Social

    • Health initiative
    • Infrastructure development
    • Hygiene and human support
    • Education and awareness
  3. Environmental

    • Support for production
    • A responsible approach
    • 5,300 trees planted

With the FMMD associationSignatory of the UN Global CompactAligned with 5 of the 17 SDGsEcoVadis Platinum medal

Policies to download

Sustainable Development Goals

We are a signatory of the United Nations Global Compact and align with five of the Sustainable Development Goals (SDGs) outlined in the 2030 Agenda for Sustainable Development, adopted by the 193 UN member states in September 2015. This program, focused on people, the planet, prosperity, and peace, comprises 17 interconnected goals.

In Madagascar, where we operate, the challenges of poverty, health, food security, and education are profound. We are committed to making substantial efforts to achieve significant progress in these areas. Sustainable development is possible through close collaboration with local communities and strategic implementation of sustainable development initiatives.

In colour: the goals matching the challenges named above, poverty, food security, health and education.